Ecommerce growth — brand, ads, AI

Most stores don't have a traffic problem.
They have a reason-to-buy problem.

We build the brand presence first, then put paid spend behind it, then automate what works. In that order — because ads amplify whatever is already there.

Who this is for

Built for stores past the starting line.

We work with established ecommerce brands — clothing, fragrance, jewelry and adjacent categories — that have a product people already buy and want a system that sells it at volume.

Minimum ad spend
$500 / monthPaid directly to the ad platforms. Below this there isn't enough data to optimize against, so we'd be guessing with your money.
Engagement fee
$3,000Covers stage one and stage two. $2,500 if both are paid up front.
Performance share
10%Of the profit we generate. We get paid more when you do — not before.
Also available

A site worth sending traffic to.

Paid traffic exposes every weak page you have. If your storefront isn't ready to convert, we'll build it or rebuild it as a standalone project — from $500, independent of the funnel.

Services

Three stages,
run in order.

Each stage stands on the one before it. You can stop after any of them — but we won't skip ahead, because running ads at a brand that hasn't been positioned is the fastest way to spend money learning nothing.

Stage 0101

Marketing foundation

Before a single dollar goes to a platform, we make sure there's something worth advertising. This is the positioning, the offer, and the creative direction your ads will run on.

  • Brand positioning and messaging — who you're for and why they pick you
  • Offer structuring, pricing presentation and bundling
  • Creative direction and a first batch of ad-ready assets
  • Audience and competitor research for your category
  • Organic content framework your team can keep running
Stage 01 $1,500

One-time. Yours to keep whether or not you continue to stage two.

Stage 0202

Paid ads

We take the foundation live on Meta and TikTok, then manage it against your actual numbers — cost per acquisition and return on ad spend, not impressions.

  • Campaign build and account structure on Meta and TikTok
  • Creative testing cycles and iteration on what wins
  • Pixel, event and conversion tracking set up properly
  • Budget scaling as performance holds
  • Reporting you can read in two minutes
Stage 02 $1,500

One-time management fee. Ad spend is paid by you directly to the platforms, minimum $500 per month.

Stage 0303

AI integration

Once the front end is working, the constraint moves to operations. We build AI systems into the parts of your business that repeat — so more orders don't mean more hours.

  • Customer service and post-purchase support automation
  • Product description and content generation at catalog scale
  • Internal reporting and operations workflows
  • Custom builds scoped to how your business actually runs
Stage 03 From $1,000

Priced by scope. We quote after a walkthrough of your systems — no scope, no number.

Standalone — outside the funnel

Website build or revamp

Available on its own, or alongside any stage. A storefront that loads fast, reads clearly and converts the traffic you're paying for.

Add-on
  • New build or rebuild of an existing storefront
  • Mobile-first layout and page speed work
  • Product and landing pages structured to convert paid traffic
  • Design consistent with the brand direction from stage one
Add-on ~$500

Varies with page count and complexity. Confirmed before any work starts.

Pricing

Every number,
up front.

No retainer creep and no line items you find out about later. Here is what each stage costs and what the ongoing arrangement looks like.

Best value — stages 01 + 02 together $2,500 $3,000

Pay for the marketing foundation and paid ads up front and save $500. This is the full funnel from positioning through to live, managed campaigns.

Stage 01 $1,500

Marketing foundation — positioning, offer, creative direction and assets.

Stage 02 $1,500

Paid ads — campaign build, management and scaling on Meta and TikTok.

Stage 03 From $1,000

AI integration — scoped and quoted against the size of the build.

Add-on — anytime ~$500

Website build or revamp. Runs independently of the three stages.

The ongoing arrangement

Performance share
10%Of the profit generated through the work we run — revenue from our campaigns, less your cost of goods and the ad spend behind them. Billed monthly with a report showing exactly what it's calculated from.
Your ad spend
$500 minimumPer month, paid by you directly to Meta and TikTok. We never hold your ad budget.
Full engagement
$3,000Stages 01 and 02 billed separately as you go. $2,500 if paid together at the start.

All fees in USD. Ad spend is separate from and additional to the fees above.

Contact

Tell us where the
bottleneck is.

Send the details below and we'll come back with an honest read on whether we're the right fit — including if the answer is no. If it looks like a match, the next step is a 30-minute call to walk through your numbers and scope stage one.

Before you send

We're a fit if you're an established ecommerce brand with a product that's already selling, and you can commit at least $500 per month in ad spend on top of the engagement fee.

We're not a fit if you're pre-launch or looking for someone to run ads without fixing the offer first.

Prefer email? jayden@averanceagency.com

We reply to every enquiry, usually within one working day.